E-marketing for RSC...
Mind Unit has worked with the RSC for 3 years, creating
a range of e-marketing collateral to promote its productions,
including the landmark Histories season in London, Noughts
and Crosses and The Comedy of Errors.
We have also worked with the Education team to
promote Stand Up for Shakespeare, a project aiming to
keep children and young people in touch with Shakespeare.
An animated email was created, aimed at teachers, parents
and children. It was sent to 76,671 people, opened 23,111
times and viewed by 8,407 people. Another e-trailer using
video footage of workshops and highlighting the success
of the project is planned for later this year.
